Privacy Policy

Privacy Notice - Drivers

DG Private Hire Limited

Your data is important to us and we are committed to protecting your privacy


We understand that privacy is an important issue.  We are committed to keeping your information secure and managing it in accordance with our legal responsibilities under applicable data protection laws. We are registered with the UK Information Commissioner's Office (ICO) as a data controller under registration number Z812325X.

This Privacy Notice describes how we use any personal data we collect from you when you subscribe with us to work.  This information is collected via our website (, by driver task force staff, the driver portal, or via any other methods you may communicate with us. 

In this Privacy Notice the terms, 'we', 'us' and 'our' are references to DG Private Hire and our company number is 1114927, having a registered address of DG House, Little Tennis Street, Nottingham, NG2 4EL

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

By accessing, browsing or otherwise using you confirm that you have read and agree to this Privacy Notice.  It is your responsibility to familiarise yourself with the Privacy Notice regularly to ensure that you are aware of any changes.  Your continued use of following the posting of any such changes will constitute your acceptance of the revised Privacy Notice.

If you do not agree with any part of this Privacy Notice, you should not use or use our services.

We reserve the right to change the contents of, including this Privacy Notice at any time, by posting such changes on  If we make significant changes, we will notify you of the changes through our DG app or through other means, such as text, email. To the extent permitted under applicable law, by using our services after such notice, you consent to our updates to this policy.

We encourage you to periodically review this policy for the latest information on our privacy practices. We will also make prior versions of our privacy policies available for review. 


1.     Your Personal Information – What We Collect

2.     Who We Share Your Personal Information With

3.     How we use your Personal Information

4.     In what circumstances do we deal with Sensitive Information?

5.     What is the source of the information we collect?

6.     Data retention

7.     Disclosure of information

8.     Marketing

9.     Third party websites

10.  Security

11.  Cookies

12.  Your rights

13.  Contact

14.  Complaints



1.       Your Personal Information – What We Collect

We may collect personal information from you in connection with your use of our services.

When subscribing with our services, we may collect the following:

·       name, date of birth, phone number, email address, home address, NI Number, driver number and photo

·       vehicle details including registration number, driving licence number, MOT, insurance documentation, taxi licence and plate documentation, details of accident and points on licence, licencing authority, copy of utility bill

·       call recording for driver enquiries for training and monitoring purposes

·       credit card or debit card details as part of payment for our services

·       information about your bank, account number, sort code and other banking information for payment of any monies accrued whilst subscribing to the DG service


·       The AutoCab App collects different types of data:

o   information as determined through data such as GPS, GPRS (mobile network) and WIFI.

o   Information that tracks location and speed in order to ensure driver and passenger safety

o   information such as errors and crash reports for app diagnostics to further improve customer experience. This includes data such as device identifiers (UID), IMEI and email.


·       This information is necessary for the performance of the contract.

If Renting a Vehicle

·       We may use in-vehicle telematics to collect data about the vehicle’s performance (such as mileage, fuel, speed, braking and other operational data) and the driver’s operation of the vehicle during their rental for safety, security and claims management reasons and may retain this data as necessary for these purposes.

·       We may also track the vehicle’s location throughout the duration of a rental, although we will only access this information in circumstances where the driver is in breach of the rental agreement, by failing to return the vehicle on time or by driving into unauthorised territories.


·       This information is necessary for the performance of the contract.

Other personal information we may collect:

·       From our website and driver portal, data sent from your browser to our server which may include:

o   the time, date and duration of your visit to;

o   the site from which you have come (the referral URL);

o   the pages visited on; and;

o   your IP address;


·       performance data from ‘rate your driver’ reports completed by customer


·       in car CCTV images for driver and passenger safety and insurance requirements;


·       lost property information, queries and complaints


·       This data is used for our legitimate interest for us to provide our service. All processing will be “fair, transparent and accountable”.




2.  Who We Share Your Personal Information With

DG Private Hire Limited shares information with the following companies to provide transportation, carriage, courier or delivery services: 

·       Royal Cabs

·       Lenton Cars

·       Motorvation

·       Western Car Company

·       A2B Sandiacre

Nova Rides Ltd (trading as Z Cars Newark)

·       Clifton Cars

·       DG Executive

·       Daleside Autos

·       DG Deliveries

The data that we collect from you may be processed by staff operating outside the EEA to fulfil our service to you.  We use approved contractual clauses, and other measures designed to ensure that the recipients of your personal information protect it. We take steps to ensure that the information we collect is processed according to this privacy policy and the requirements of the applicable law wherever the data is located.

Your personal information may be transferred or disclosed to any of our associated companies or, subject to appropriate agreement, to third parties, for the processing of that personal information based on our instructions and in compliance with this policy and any other appropriate confidentially and security measures.

Your contact number may be disclosed to the takeaways and restaurants that have signed up to DG Deliveries once you accept their delivery booking. This is so that the takeaway/restaurant can contact you for an update and is a part of our contractual obligations with the takeaways and restaurants.

We may share your personal information with the relevant City Council in order to comply with contractual obligations. The information we may share will include the following:

·       name, date of birth, phone number, email address, home address

·       vehicle details including registration number, driving licence number, badge number, MOT, insurance documentation, taxi licence and plate documentation, details of accident and points on licence, licencing authority

·       any convictions, cautions or reprimands

NHS test and trace

To help contribute to the prevention of the spread of Covid-19, if you drive for us your data may be shared with NHS Test and Trace. 

The data that could be shared will be:

·       Your name       

·       Your telephone number / email address

This means that NHS Test and Trace will be able to quickly identify close recent contacts of anyone who tests positive for COVID-19 and, if necessary, notifies them that they must self-isolate at home to keep them and others safe.

Which laws allow us to process your personal data?   

·       Article 6(1)(c) - Legal Obligation in that we have a legal obligation under the Health and Safety at Work Act 1974 to ensure the safety of customer and driver.         

·       Article 6(1)(f) - Legitimate Interest in that collecting the data is in the interests of the customer, driver, staff and the public health efforts to tackle COVID-19.

We will never sell your data to third parties for the purposes of marketing or anything else.


3.  How We Use Your Personal Information

We use your information to provide the following services:

·       provide bookings as part of your subscription to us

·       communicate and send statements of debits and credits

·       provide training

·       deal with queries and complaints

·       keeping you informed of business updates, customer and driver offers

·       taking payment from you for the services which we provide

·       processing receipts for the payments made

·       having a better understanding of your requirements and provide you with services specific to your needs;

·       improving our services by analysing your driver information so we better understand how you use our services;

·       keeping our driver records up-to-date;

·       This information is necessary for the performance of the contract.


·       Marketing of our services to you:

o   to provide you with information which we reasonably believe may be relevant to you based on the services we are providing to you including information on promotional offers, discounts, and improved services;

o   to provide you with general updates in relation to your subscription,

o   to carry out advertising to you on social media websites such as Facebook where you have already shown an interest in our services.


·       This data is used for our legitimate interest for us to provide our service. All processing will be “fair, transparent and accountable”.


·       Responding to your queries:

o   to help us answer any questions which you have asked one of our members of staff;

o   to assist payment queries

o   to be able to answer a complaint or other issue


·       This data is used for our legitimate interest for us to provide our service. All processing will be “fair, transparent and accountable”.

Improving DG Private Hire:

o   reporting internally

o   to provide on-going training and development to staff

o   to analyse cookie and website usage data to keep improving

o   to allow us to customise the content which is presented to you based on your likely interests


·       This data is used for our legitimate interest for us to provide our service. All processing will be “fair, transparent and accountable”.

Legal and Regulatory Obligations:

o   to comply with applicable laws where we are obliged to retain and/or disclose certain information

o   to investigate or address claims or complaints relating to your use of our services

o   for internal and external auditing purposes

Automated Decision Making

·       decision making based on profiling – we measure booking statistics including but not limited to:

o   completed bookings, no fares, cancelled jobs, arriving on time, number of recoveries, rejections.  this information may be used to receive account bookings and distance bookings.

o   customer feedback – this information may be used to prioritise bookings and allocate account and distance bookings.


·       This data is used for our legitimate interest for us to provide our service. All processing will be “fair, transparent and accountable”.


4. In what circumstances do we deal with Special category data?

We do not generally collect special category data unless it is volunteered by you. We may use health data provided by you to serve you better and meet your particular needs (for example, the provision of a suitable vehicle to accommodate mobility needs or information to the driver to assist passengers with health issues).  Where we collect special category data; we treat it in accordance with the additional protection it is given under data protection laws.

5.  What is the Source of the Information We Collect?

Most of the personal information which we collect will have been voluntarily provided by you, however, we may also obtain your personal data from other sources including:

·       other companies associated with DG Private Hire Limited;

·       third parties including credit reference agencies, social networks (such as Facebook);

·       Customers providing feedback, such as ratings or compliments;

·       Publicly available sources such as social networks and search engines.

We may combine the information collected from these sources with other information in our possession.

6.  Data Retention

The personal information that you provide will be retained by us in accordance with applicable laws and our internal Retention Policy.  We will only hold your personal information on our systems for as long as is necessary and relevant to the purpose for which it was collected. A copy of our Retention Policy is available on request.

7.  Disclosure of Information

The information you provide to us will be held on our computers in the UK.  This data may be accessed by our staff or any of our associated companies (listed above) for the purposes set out in this Privacy Notice or for other purposes approved by you.

We may also disclose your information to the third parties listed below for the following purposes:

·       to customers who need to know information to verify that they have received their allocated vehicle such as make and model of vehicle, registration plate, driver name and photo

·       law enforcement bodies and/or other regulatory entities in order to comply with any legal obligation or court order including the police, HMRC and local authorities;

·       third parties we work with as part of providing our services and their associated companies and sub-contractors, including (but not limited to) IT administrators, inventory clerks, marketing and transactional communication companies;

·       our advisers, for the purpose of assisting us to better manage, support or develop our business and comply with our legal and regulatory obligations;

·       third parties as necessary in the event of a claim or dispute relating to the use of our services;

8.  Marketing

The information you provide will be used to keep you informed about the services we provide and which we believe you may be interested in as part of your subscription.  Where we conduct marketing, we do so in accordance with applicable laws.

9.  Third Party Websites

This privacy policy does not apply to third party websites which our websites link to or which advertise on our websites. These third-party websites operate their own privacy policy which we encourage you to read.

10.  Security

We employ security measures which aim to protect the information provided by you from access by unauthorised persons and against unlawful processing, accidental loss, destruction or damage.

11.  Cookies

Our website uses cookies (including cookies to obtain an overall view of visitor habits and visitor volumes to To view more information on what cookies we use and how we use them please review our separate Cookies Policy which can be found on our website.


12.  Your Rights

You can request details of your personal information we hold about you and how we use that information.  If you think any of the personal information we hold about you is inaccurate, you may also request it is corrected or erased.  

You also have a right to require us that we stop processing your personal information, unless we have a lawful basis for doing so. 

If you have a complaint about how we have handled your personal information you may contact us using the details below and we will investigate your complaint.

13.  Contact

If you have questions or comments about our Privacy Notice or if you wish to exercise your right to access, correction or erasure mentioned above, please contact our Data Protection Officer, Imran Khan at

14.  Complaints

If you have any concerns or complaints as to how we have handled your personal data you may lodge a complaint with the UK's data protection regulator, the ICO, who can be contacted through their website at or by writing to Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.